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Cyber-security: what else tremble in 2016




Multiplication of ransom demands, development of attacks via email, diversion of connected objects … 2016 should not be unemployed cyber-crime experts who fear becoming an attack triggered remotely.

Ask the office of the European Circle of Security and Information Systems, which brings together industry professionals what is the greatest threat hanging over our heads, and the answer is unanimous: “The cyber-sabotage and cyber-terrorism. The computer system of a heavy attack that will have environmental or human impacts: water pollution, blow up a factory, derailing a train … “.

Hackers – States, or militants- mafia groups use methods more sophisticated to “break” the computer systems of their targets. Following the example of the German blast furnace out of service one year ago, we may well consider a cyber attack against vital equipment.

The US publisher is considering a resounding Varonis variant, a cyber attack against the US presidential campaign. “It will result in a significant data breach will expose the identity of donors, their credit card numbers and confidential political affinities,” he predicts. What a joyous cause disorder.

To reach their target, hackers particularly appreciate the technique of “Trojan horse” which is to penetrate a “malware” (malicious software) on employee devices, where it can progress to the CPUs.

And to do that, a popular method is the “spear phishing,” sending emails more personalized, to bring the recipient to open a corrupted link, or an infected attachment.

This method is also used to blackmail people, entrepreneurs or individuals, having stolen and / or encrypt data –Of the accounts of a company vacances– pictures that are made and / or decrypted as against ransom.

The same method can also allow a company to spy on a competitor. “Next year, or in the next two years, I think there will be real issues that will come out on the subject,” said Robert Jérôme, marketing director of the French consulting company Lexsi.

Smartphones little protection

“There are many companies that have used private detectives, there is no reason they do not do so in the cyber-world,” he notes.

Another concern of specialists: the sliding of the digital life to smartphones that sometimes sin of lack of protection.

“There is now virtually no smartphones as there are computers, smartphones that are on virtually round the clock, following us everywhere,” notes Thierry Karsenti at the Israeli Check Point Antivirus editor.

“But they ultimately much more connectivity than traditional computer equipment. They even have ears since there is a microphone, they even have a camera, and they store a lot of information both professional and personal . This is much trickier to get his hack smartphone is hacked his computer! ”

“Paradoxically, if you look at security, you have much more security on a computer,” says Karsenti. “As smartphones and tablets have absolutely nothing in terms of security.”

And the development of payment by smartphone should entice hackers, usually motivated by money.

Even concern for connected objects whose number is expected to explode in the coming years.

These are, according to Lam Son Nguyen, internet security expert at Intel Security, “often designed without considering the security aspects.” “They will be likely to be attacked by malicious people developing solutions,” he warns.

So far we mostly saw hackers to capture user data stored on remote servers manufacturers –in the “cloud” – and not the objects themselves hijacked remotely.

“For objects for consumers, there should be more attacks that will test gallops, games for fun. I do not see big cyber-criminal activity connected objects” because there will probably no money to draw immediately, Judge Robert Jerome in Lexsi.

Paul Morris is an entrepreneur, consultant and author. He is an advisor at Xpert Automation, a tech-based business incubator focused on scalable startups, and founder of ContentFy.

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History of SEO: What Evolution of Online Research?



Tracing the history of SEO comes back somewhat to trying to retrace the history of the handshake. We all know that SEO exists and that it is an essential part of our professional activity, but we rarely try to discover its origins, preferring to concentrate on its use on a daily basis.

However, SEO is a relatively new concept, which evolves frequently. It seems to have come from Generation Y, its origins being generally established around the year 1991.

Moreover, during its relatively short existence, it developed and evolved at a steady pace. It is enough to be convinced to consider the number of modifications that brought to Google to its algorithm.

So where does the history of SEO begin and how has this process come to be so important?Accompany us on a journey through time to try to answer these questions and discover a story that is worth its weight in gold.

The appearance and evolution of search engines

History of seo! .png

In 1945, Vannevar Bush, director of the then-disappeared Office of Scientific Research and Development, published an article in The Atlantic , Where he describes a system for collecting, retrieving and inserting data, to be shared. The description of this system corresponds to what Google has become today.

A few decades later, in 1990, Alan Emtage, a student at McGill University, develops Archie , which some see as the very first search engine. Even if the question is debated and the tool remains primitive, it represents at the time the “best way to access information on other Internet servers”.

The following decade is the scene of various crucial developments, with the advent of the search engines, as we know them today:

  1. February 1993: Six Stanford students create Architext, which will eventually become a search engine called Excite. Some experts, such as Search Engine Land , argue that Excite “revolutionizes the way information is cataloged”, thus facilitating searches by “referencing results, based on the analysis of keywords found in the analyzed content” .
  2. June 1993: Matthew Gray launches World Wide Web Wanderer, renamed Wandex a few weeks later.
  3. October 1993: Martijn Koster presents ALIWEB, a search engine allowing webmasters to submit their own web pages. Unfortunately, this search engine will remain unknown.
  4. December 1993  : There are now at least three search engines powered by indexing robots (JumpStation, RBSE spider and World Wide Web Worm), which analyze both servers and published content online to provide more research results Relevant.
  5. 1994: Alta Vista, Infoseek, Lycos and Yahoo all introduce their own search engine to the market.
  6. 1996: Google co-founders, Larry Page and Sergey Brin, are starting to develop a search engine they initially call BackRub.
  7. April 1997:  AskJeeves, which later became, made its appearance on the market.
  8. September 1997: is officially registered as a domain name.

Also, nearly 12 years later, in June 2009, Microsoft launched Bing, the successor to Live Search, Windows Live Search and MSN Search.

That’s when the SEO comes into play. With the use of search engines becoming popular, webmasters are beginning to realize their potential.

As the Moz SEO community members point out , “by discovering that implementing a few simple actions makes it possible to manipulate search engine results, website owners realize that the Internet can be a source Of consequent income “.

However, at the time, the results of research are not of good quality: this is the reason why the SEO will take as much importance …

The evolution of research and SEO

SEO in the 1990s

In the 1990s, search engines are gaining popularity and the number of homes that have an internet connection is growing. Access to information is therefore becoming easier. However, there is a real problem with the low quality of this information.

Search engines were generally satisfied with matching the terms chosen by users with the proposed results. A growing number of webmasters decided to use keyword stuffing (the constant repetition of the same keyword in a text), to improve the referencing of their web page for this keyword.

Remember though, that keyword stuffing is a black-hat SEO technique, that is penalized by Google’s guidelines because it makes it difficult to understand a text comprehensively.

Thanks to this technique of black-hat referencing, webmasters could generate more traffic and make more profits thanks to the paid advertisements present on their websites.

In addition to stuffing keywords, webmasters used inbound links to exert their authority.

At the time there were no referencing criteria and by the time the algorithms were adjusted to remedy these problems, other black-hat practices, which were not penalized by these last adjustments, were born.  

When Larry Page and Sergey Brin embark on the development of Google, this is one of the problems they want to solve. In 1998 they published an article in which they stated that
“advertising is the dominant economic model for search engines  ” but they recognize that ”  the objectives of this business model are not always to provide research results Quality to users “.

It is in this same article that the two students mention for the first time PageRank, the technology Google uses to reference search results based not only on keywords, but also on the quality of websites .

Some even believe that it is this technology that has paved the way for SEO as we know it today.

SEO in the early 2000s

The early 2000s also marks the beginning of Google’s hegemony. As the company develops a less advertising-oriented technology, it is also beginning to develop a guideline on “white hat” practices (which are considered to be in line with Google’s guidelines) to help webmasters reference their Sites without resorting to questionable methods that were widespread in the 1990s.

From 2000 to 2002: the desire for quality content

However, the Google guideline does not yet have any real impact on the SEO of websites and few webmasters get clutter. This is partly due to the operating mode of PageRank, which relies on the number of incoming links on a particular web page (the more it counts, the better it is referenced), although it did not exist at the time No way to measure the authenticity of these links.

In the early 2000s, the use of inbound linking techniques still allows pages to be referenced that do not match any search criteria.

Nevertheless, during a television interview in 2001, journalist Charlie Rose asked Larry Page and Sergey Brin the reasons for their success, the latter insists that at the time Google is nothing but ” A search engine, which considers “the web as a whole and not limited to determining which terms appear on each page”.

This interview opens the way to the first major updates of search engine algorithms, which then begin to analyze these terms with more attention.

From 2003 to 2004: the first SEO penalties

It is in November 2003, with the Florida update, that this approach to the web is no longer limited to the simple analysis of terms actually takes shape.

The number of sites whose SEO suffers from this update is very high, but it is important to note that it is also beneficial for many sites. This is the first time that websites have been penalized for the use of techniques such as keyword stuffing, meaning Google’s intention to put the user’s interests first, mainly by proposing to him Quality content.

In addition, in 2004, one of the earliest versions of Google’s voice search appears. Nevertheless, the New York Times describes the experience as inconclusive. In fact, you have to make a query on the Google phone platform before clicking on a link, the handset in one hand and the mouse in the other).

This invention nonetheless announces the future importance of SEO on mobile media (but we will have the opportunity to come back to this point later).

2005: A rich year for SEO

2005 represents a pivotal year in the history of search engines. In January, Google, Yahoo and MSN teamed up to develop the nofollow attribute in order to, among other things, reduce the amount of spammy links and comments posted on websites, especially blogs.

Then Google launches the custom search in June , which takes into account the search history and navigation of a user to offer him more relevant results.

In November, the launch of Google Analytics, which is still in use today, is used to measure traffic and the return on investment of campaigns.

2009: restructuring of SEO

The year 2009 reflects a desire for restructuring in the world of search engines.

Bing is born in June and Microsoft launches an aggressive marketing campaign to position it as the search engine that produces significantly better results than Google. However, Bing is far from bringing down Google’s decline and his advice on content optimization does not really contrast with those of his competitor.

According to the Search Engine Journal, the fact that Bing tends to give primacy to keywords in URLs, as well as capitalized terms and pages from high authority websites is the only notable difference between Two search engines.

In August, Google offers an overview of Caffeine, the new update to its algorithm, and requires user input to help test this new infrastructure. Moz says it is “designed to accelerate the robot analysis process, develop the index and integrate indexing and referencing in near real time.”

It will take almost a year for Caffeine to be fully implemented, as the algorithm must also help the search engine gain in execution speed.

However, in December, a real-time search tool allows Google to include tweets or last-minute information. This position confirms that SEO is no longer exclusively the business of webmasters, and that journalists, web editors or community managers must now also optimize their content for search engines.

SEO since 2010

When you search Google, it is sometimes fun to watch the suggestions as you type. They are the result of the implementation, in September 2010, of Google Instant technology. Initially, Moz says it reduces SEO to ashes before realizing that it has no real impact on site referencing.

Google Instant, just like the different phases of the evolution of the SEO from 2010, represents yet another step in the framework of the main mission of Google: the user is placed at the center of the debates.

2010 also marks the advent of the importance of social content for SEO. In December, Google and Bing add social signals to their arsenal. These allow initially to display any post published by the network of a user of Facebook, for example, corresponding to a search that it performs.

Google also starts to reference Twitter profiles with a number of inbound links.

2011: SEO and the Year of the Panda

The policy of penalizing sites seeking to manipulate Google’s algorithm is not in its infancy.

Some incidents are more notorious than others, such as the one involving in 2011. At the time, the Wall Street Journal argues that domains ending in .edu generally testify to greater authority with Google, which Overstock uses to its advantage. The site then targets keywords such as “vacuum cleaners” or “bunk beds” and asks educational institutions to provide inbound links by offering discounts to students and faculty. These links allow Overstock to improve its SEO for searches including targeted keywords, until the company stops applying this method, which Google penalizes shortly after.

It was also in February of that year that Google launched Panda, updating its algorithm aimed at suppressing content farms, sites offering large quantities of poor quality content often updated and developed in the Only to generate more search results. This kind of sites tends to offer a high advertising-content ratio, which Panda was designed to detect.

The Panda algorithm has been updated many times: there are 28 updates to Panda until July 2015, although the impact of most of them remains difficult to measure.

2012: The Year of the Penguin

In April 2012, Google puts in place a new stage in the process of rewarding quality sites and launches the first of many updates to Penguin.

Penguin targets sites that display ingenuity in their use of black hat SEO practices, such as those offering content that is predominantly informative and sparkly hyperlinked and unrelated to the title of the content.

It is also interesting to note that we are witnessing in 2012 a return of the original anti-advertising policy of Google with the update “Above The Fold”, whose first objective is to alter the referencing of sites with a ” Advertising spaces too high above the waterline or in the top half of their pages.

Google will no longer be content to target just the content of spam. Suggested in June 2013 and officially implemented in the following May, the update of its algorithm, Payday Loan, focuses more on research likely to achieve qualifiable spam results.

Google decides to adjust its SEO system to eliminate spam from its results, and while this adjustment does not necessarily impact SEO efforts on legitimate sites, it takes into account efforts to Research.

Google and local search

In the tradition of animal-based algorithms updates, Google is launching the Pigeon algorithm, which will have a significant impact on local search results.

The algorithm seems to have been designed to improve searches on Maps, which then begin to be processed with the same technologies as other search functions, such as Knowledge Graph, spelling correction, or synonyms. Local research was at the time becoming unavoidable and never ceased to be.

SEO in 2015: the user experience

The most important SEO announcement after 2010 is undoubtedly that of Google’s mobile update in April 2015. Downgrading SEO sites that do not have a user-friendly and functional mobile version, it announces the end of An era where SEO focused exclusively on keywords and content to also take into account the concept of adaptive design.

Google announces this upgrade in February, and offers a usability test and mobile feature that allows webmasters to identify and correct potential problems before its official launch.

SEO in 2016: Validation of some updates

2016 is the year of validation of some updates of Google that are permanently integrated with the heart algorithm of Google.

In January 2016 and September 23, 2016, the Panda and Penguin updates are integrated with Google’s main algorithm to run in real-time.

In August 2016, Google tackles mobile pop-ups and penalizes their use too frequent.

Finally, in November 2016, Google announces the deployment of its Mobile-First index algorithm, which will henceforth index websites according to their mobile version, in the course of 2017.

What is the future of SEO?


As you can imagine, search engines will not stop in such a good way and the future will reserve us even more SEO changes. L

SEO: The Importance of Mobile

The use of mobile supports is rising sharply. According to a study , 51% of digital media is consumed on mobile compared to 42% on desktop. It therefore makes sense that SEO continues to explore this sector.

This is already apparent in Google’s propensity to develop a user-friendly mobile user experience. We also anticipate that voice research will be one of SEO’s latest spearheads.

The use of this method, which has its own history is increasing and now represents 20% of searches on Google and 25% of those performed on Bing. It is likely to develop further with the advent of voice activated personal assistants, such as Amazon’s Alexa.

Although there is as yet no clearly defined process for optimization for voice search, which is partly due to a lack of data, this area should develop rapidly and become another essential pillar of SEO .

Proximity search

Proximity research raises the question of optimizing research results at the regional level.

This is particularly true for voice search, Yelp and other aggregators are already responding to, for example, a lot of voice searches on interests in a user’s area the request.

This SEO opportunity for local businesses nevertheless requires that they ensure that their ad is complete, accurate and optimized to be referenced on a third party site.

SEO and social networks

If the introduction, in 2009, of real-time search of Google presents some social ramifications, social networks are today an essential element of any SEO strategy.

When Google starts, for example, to index tweets in 2011, the phenomenon suggests a future where the search for information on social networks will be carried out under the same conditions as traditional searches. This indexing may represent the future of Google, a time when the use of search engines will be totally different from what we know today.

If you type the name of a celebrity in Google, let’s say for example Barack Obama, the first page of results will include his profiles Facebook and Twitter. Indeed, it is one of the first elements that a user seeks to obtain when doing this kind of research.

Even with all these changes being made in recent years, search engines will not stop there and the history of SEO will continue to evolve. This is why it is necessary to have a high level of competence, a strong ethical sense and a good knowledge of the latest technological trends.

But we know that it is not always possible to assign an individual to this task, and that is why we continue to create the best possible informative content on SEO.

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How to locate your vehicle using your smartphone?



You lost your car? You do not know where you parked it? We have all been faced with this situation, wandering around the car parks by pressing our key to locate our car looking for flashing headlights.

GPS and radio wave triangulation systems can be very expensive. Not to mention installation, the cost of activation (often high) and the monthly payments associated with the services you have subscribed to. For most of us, it is beyond our means.

You often forget your location? Good news ! This technology will solve all these problems . Thanks to a small gadget connected to a mobile application you will be able to find your car very easily!

What is it about?

It is the  Trackr , a small and discreet accessory – the size of a coin – that is revolutionizing the market.

But how does it work ?

It is very simple! This will take you less than five minutes to make it work. Simply connect the gadget to your smartphone and download the free app .

Then attach it to your keychain, wallet or other object that you want to be able to locate at any time. For your car for example, hide it inside the glove compartment .


Then launch  the application on your mobile phone: you can then view your device on the card. If you lose your car, you just have to select the option ” find the device ” and you will immediately receive the geographical coordinates of the latter

Con Tracker potrai localizzare la tua auto in ogni momento
With the TrackR, you will be able to locate your car at any time.

In the following video, you will see how TrackR works in concrete terms :

How much will it cost me?

You are very sure that this device will cost you the eyes of the head … And well no! You can offer it for almost nothing. The price is just 27 € . Not bad when you know it will allow you to have peace of mind .

How do I get one?

It is very simple! Go to this site.

Limited time offer, buy 2 and get 1 FREE . Offer valid until Wednesday 21 February 2017

Other possible uses

You often lose your wallet? You regularly forget where you put your keys? Do you want to prevent your pet from escaping? With TrackR , you can locate your personal belongings at any time.

In summary :

  • Step 2: Connect the TrackR Bravo to your smartphone (iPhone or Android) and hide it inside your car (or attach it to any other object you want to find easily)
  • Step 3: Download the application and keep an eye on your valuables.

It’s that simple !!

IMPORTANT: It is quite normal for some pages to be in English during the launch in October. After this promotion the site will be fully translated but the price of TrackR will increase to 99 € instead of 27 €.

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The FBI forced Yahoo! to use its anti spam filter to monitor users




Two days after the revelation by the news agency Reuters that Yahoo had implemented a mass surveillance of emails between users, the New York Times reveals more details on how this program worked. According to the US daily, the company revised its antispam filter service – also used to detect child pornography – for it to be able to detect certain “digital signatures” (keywords), and transmits the thus detected messages the FBI, the Federal Police.
According to the FBI, investigators made the request after finding that members of a terrorist group, unidentified at this point, using the Yahoo! services to communicate, using a method that required an identification element “largely single “. Investigators say they did not know what e-mail boxes were used for these exchanges, which is why they asked Yahoo! to set up this mass surveillance.
Also according to the New York Times, the request of the FBI, validated by a secret court, was accompanied by a prohibition on Yahoo !, to reveal the existence of this filter system.

Protests in Europe

In Europe, the Commission for the protection of private data – the Irish equivalent of the CNIL – in charge of the control of Yahoo! for Europe, announced that it had opened an investigation to determine whether European citizens were improperly put under surveillance. “Any mass surveillance as violating the fundamental rights of European citizens would be a cause of serious concern,” said the Commission.
Several MEPs, including the German Fabio Masi (Die Linke), have asked the European Commission to ask for explanations to the US authorities. The revelation of this case comes just months after the adoption of the agreement says “Privacy Shield,” which governs transfers of personal data between the United States and Europe, which theoretically banned mass surveillance of any form. But opponents of the text denounced the lack of concrete guarantees offered by the United States on this point, despite the possibility, introduced by the Agreement, to complain to the United States for European citizens abused monitoring.

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Ultimate Guide to Become a Master of Long-Tail Keywords



Ultimate-Guide-to-Become-a-Master-of-Long-Tail Keywords

Despite efforts that can provide marketers and SEO experts targeting a highly competitive keyword, it may be months or years before they find a significant improvement on the results pages of search engines. The landscape of online research constantly evolving and a growing number of users who use long-tail keywords, it is not surprising that marketers and SEO experts focus on the optimization of related research. If you have not yet integrated the strategy of your keywords, or if you doubt whether carriers for your site, we propose here a little primer.


A long-tail keyword is a very targeted search phrase of three words or more. It usually includes one or two short-tail keywords rather generic. For example :

Short-tail keyword: shoes

Long-tail keywords: children’s shoes, cheap shoes, summer shoes

Why target long-tail keywords

    • For a higher quality traffic and higher conversion rates. The long-tail keywords are more specific, which means that a visitor landing on your site through a more specific search is more qualified. Content targeting children shoes generate a more relevant traffic than simply targeting shoes. And as it better meets user expectations, a larger percentage of traffic it generates is likely to buy these shoes for their children.
    • For a less competitive research environment. Anyone searching for children’s shoes made by the same time a search for shoes in general; however, the reverse does not hold. In other words, the more the market you are targeting is set, the less it will be competitive.


  • Development of entrepreneurial flexibility. If you’re one of the lucky few to be referenced for a short-tail keyword but your ranking decreases for it on the results pages of search engines, you seriously obstruct the business performance and risk having it extremely difficult to put right. By expanding your scope and by including long-tail keywords, SEO points you lose to some expressions will not disrupt the performance of your business, and you can also win back quite easily.
    For a better ranking of technical terms. When you include short-tail keywords in your long tail keywords, you improve the SEO terms of technical research. You can also boost performance pages targeting competitive terms by adding links to these at your best referenced pages that target the “long-tail” variations that include the same short-tail keyword.
  • It is the search mode the most fashionable of the moment. According to The Beginner’s Guide to SEO Moz, the long-tail keywords searches account for 70% of search traffic. Because they have mastered better and better the workings of Google, users are no longer forced to make generic claims and review all the results in search of one that interests them because they now know how to get it by setting out more specific requests.

How to target long-tail keywords

  • Through analysis of advanced keyword tools like Keyword Grader from HubSpot, which allow you to analyze in detail the efforts you in research of long-tail keywords. Or by logging into your Google Analytics account to identify terms that generate the most traffic to your site. If you know the keywords that attract the attention of customers, you can focus on you to ensure potentially higher monetization.
  • At this stage of operations, you can consider using variations over “long-tail” of these keywords through, for example, the ‘Suggest Keywords’ the Keyword Grader from HubSpot or the Keyword Tool from Google. The terms listed below are examples of changes in the terms shoes it would be useful to target.
  • If you’re having trouble finding good long-tail keywords with the tool you have, you can type your short-tail keywords in Google and let the search engine offer their own variations.
  • Identify terms around which it would be wise to create content, such as how to tie his shoes. This uncompetitive terms of combination generates an overall volume of 320 searches per month, and the adverb ‘how’ portends informative content and practices that are ideal for a blog. You should include your URL and add them to your home page, your H1 tags, as well as throughout your content.
    To convert the visitors you get in this way, provide them with videos, photos, offers or additional contextual content. By helping the visitors to advance along the funnel, you will find that this highly qualified traffic generates more conversions, so you can more effectively monetize your search efforts.

How to analyze and improve your long-tail keywords strategy

    • Assess the amount of traffic that now generate your long-tail keywords. By establishing this fact from the outset, you can measure the impact of these keywords month after month.
      Analyze the performance of your “long-tail” traffic. If you find yourself on the first page of search engines for a specific long-tail keyword but you do not pull any traffic, there not spend more time than you have already done. If you get traffic but your conversion rates are low, remember to test your Calls to Action and your landing pages. If there is no improvement after performing an A / B test, then focus your efforts on more profitable keywords.
    • Define the most profitable keywords. Before a customer, a visitor is primarily an Internet searching that is converted to lead, then lead. So remember to keep track of long-tail keywords that convert more visitors into customers. Over time, you can even take into account additional indicators related to the acquisition cost and the value of long-term customers.
    • Measure the success of your content optimized with long-tail keywords. The indicators to be taken into account here are: rejection rate, time spent on the page, social significance and inbound links. If, for example, visitors to a website do not spend more than 4 seconds on an article explaining how to tie his shoes, the contents certainly lack relevance.
    • Ride the wave of success by targeting similar terms. Once you have identified the long-tail keywords generating traffic, conversion and other positive indicators on your site, try replacing them with synonyms. For example, if children shoes terms meet with some success, there is a safe bet that it will be the same for shoes for children.
    • Identify gaps and opportunities of your content. When visitors land on your website through relevant search terms that you had not considered, grab this opportunity and optimize your site for this user group. For example, a shoe retailer could capitalize on the terms tips to protect your feet while hiking. Although there is actually no mention of shoes, these words remain relevant to its readers.

Do you take advantage of the potential long-tail SEO keywords long-tail keywords in your content marketing?

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Facebook becomes a cash machine




The social network publishes financial results in sharp growth. Facebook sees its turnover literally jump by 52% compared to last year.

The business model of Facebook made recipe. The US social network displays its financial health. As part of the publication of its results for the account of the first quarter, the service shows to be on the increase in relation to last year. The pillars of the platform are 3 in number: advertising, video and mobile.

Facebook progresses effect on three legs relate it big. In the first quarter 2016, the group said its revenues grew by 52% to 5.38 billion dollars. Net income is also experiencing an upturn, to 1.5 billion. These items are to be credited to advertising, this segment increased by over 56% over the period.

Mark Zuckerberg: the gifted one billion friends

Advertising revenues of the group are sharply increase, to 5.20 billion. This growth is explained by the focus on video and advertisements that accompany them. To date, over 80% of advertising revenues are generated on the mobile. As for the number of users, it also still growing. Now, Facebook claims to have 1.65 billion monthly users (1.09 billion daily) against 1.59 last year.


These results exceed analysts’ expectations and show that the model of Facebook works. After a period of hyper growth of its subscribers, the platform monetizes its audience and draw fruits. What now see further.

Oculus, a growth driver

During the presentation of the results, Mark Zuckerberg took the opportunity to discuss the future of Oculus, now property of the social network. In this regard, the leader has insisted that virtual reality could not be considered at present, as an element to generate growth.


The boss of Facebook says: “We’re still at the beginning of this technology and its development will take time.” Mark Zuckerberg does not expect is that the technology refers to the platform, at least in the coming years.

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Poor results from Apple: Why the iPhone fall 16%




For the first time in 13 years, Apple’s revenue is falling. The decrease is consistent and it is mainly due to a decline in sales of equipment, that is to say the iPhone and iPad.

In detail, Apple sold 51.1 million iPhones in January-March against 61.1 million last year. Inevitably, as the brand smartphone is the first source of income of the group, the results are accordingly decreasing. Income is thus 32.9 billion against $ 40.3 billion in 2015.

The iPad sales are also sharply lower, even if the change of the date curve several quarters already, and Mac sales continue their fall. But the fact is there, the goose egg gold ?? has the lead in the wing.
This is important information, but do not oversell the because it was expected. Expected even to the point that Tim Cook, Apple boss had already warned, explaining that sales “iPhone would decline over the quarter.”
In case the Asian market. Chinese and Hong Kong especially who knew far the strongest growth, but which are now mature. That is to say that telephone renewals are less frequent and that demand is weaker in this area, with the exception of Japan.

So the pendulum movement occurs and the group will have to identify new growth drivers. First multiplying its product with cheaper phones, targeting other markets. But it may be difficult to reverse.

Apple put on services with Apple Music that displays success stories. Incidentally, the group took advantage of the publication of its results to announce that it held 13 million subscribers Apple Music its streaming service fee against 15 million subscribers for Spotify, we see what Apple wants to become leader area . But these revenues remain low in relation to the whole.

But the finding is ultimately simple, Apple will have to find another way to generate strong growth. The Apple Watch will not be the expected relay or touch pads. So we are not going to fall into the ease and predict the end of the brand, we are reminded that they are sitting on $ 200 billion of cash, but the group is looking for several months for new locomotives, and when we do not find them it can only be logical and rational and face reality. This is ultimately what Apple. Gage brand to find a new hit or not.

One thing is certain, Apple is in a position in which the group can afford to do many tests before finding its new pearl. It may therefore come see depending also patience of shareholders.

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Hover Camera: the drone selfie public 100% self




Hover is a very simple use of drone dedicated to taking selfies pictures or videos.

Founded by two graduates of the American University of Stanford then installed near the suppliers, the Chinese startup Zero Zero Robotics has introduced an innovative drone. Called “Hover Camera”, the product is a camera and a camera that an aircraft. As the name also suggests, it is intended primarily to hover, although it may also move.

The main scenario of the Hover Camera use is: you turn, you move anywhere in space, you let go into space, he immediately flies hover and film you or photography. It’s a bit like a camera up, but levitating.

Fruit of a startup specializing in robotics, the AR.Drone can operate completely autonomously. It loads to do this back-end position sensors, a front camera sensor and a powerful Qualcomm Snapdragon 801 processor, with whom he analyzed the situation 1..000 times per second, to fly stably recognize faces and bodies, the frame and even follow them.

A mobile application nonetheless allows the radio control and trigger additional features, such as panning 360 degrees, with which it completes a full rotation on itself (but not a revolution around someone).

The device is decidedly mainstream. Ultra-compact and lightweight, ..

Ultra-compact and lightweight, it measures 182 x 132 x 32.5 mm 238 g, it is pliable and transported in a backpack or a bag. Its four rotors in a carbon fiber structure can grip the safely in flight. This is what it provides to be guided by a joystick or application. Finally be noted that the front sensor is 13 million pixels, he filmed in Ultra HD and it comes with a flash.

Hover Camera will be sold at a still unknown date, for a price of about $ 600.

Hover Camera: the drone selfie public 100% self

Hover Camera: the drone selfie public 100% self

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Facebook just made VR selfie sticks a thing




During the second day of the Facebook F8 conference, the company showed the latest demonstration of its ToyBox prototype virtual reality software. But it offered a huge twist: VR selfies.

In his speech, Facebook CTO Mike Schroepfer put an Oculus Rift headset and met another person in virtual reality in a remote location. In the first version of this ToyBox demo we saw in October, which was a near real-time play tennis. But this time, after a short conversation, Schroepfer traveled with his friend in an immersive environment, 360 London.

Once there, the hacker played guide, showing the carrier Oculus on stage around a static image 360 degrees London. It was impressive because it showed the possibilities inherent to tourism VR. Using a system of this type, with a helmet Oculus, a local tour guide could give another person a complete tour of a place without anyone getting on an airplane.


But no trip is complete without a autofoto, and that was when Facebook blew our minds. The hacker took a autofoto VR stick, which was a virtual mirror at the end, and put his head VR side of the head Schroepfer VR, which allows them to have an RV autofoto together in London from the comfort of your own remote environments.

And after autofoto VR, Facebook showed how users can post it on your Facebook page by dropping in a “mailbox” and watch the VR obtain beams in the sky (ending in the timeline).


Of course, autofoto not show their real faces, but rare, polygonal drawings of their faces, but the show was nevertheless surprising. And it is likely a matter of time before they manage to get real faces in this type of environment – and that’s when things get really interesting. This demonstration was only a prototype and not available, but still … wow.

In recent weeks, Oculus has fueled anger in line because of problems with sending the first generation Oculus Rift. But today’s event can take at least a few users to rethink their impatience with the company and have another look. autofotos RVs are too cool to resist.

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Health & Beauty

A cancer patient saved through vertebrae 3D printed




3D printing has helped save the life of a patient with cancer in Australia. A surgeon implanted vertebrae 3D printed.

In Australia, a patient with a rare cancer that attacks the spine was saved through the use of technology 3D printing and bold surgeon. Two of the cervical vertebrae were to be replaced, instead of using plastic prostheses, the surgeon chooses the vertebrae 3D perfectly adapted to the morphology of the patient.

Australia: 3D printing saves the life of a patient

An Australian sixty year was diagnosed with cancer of the cervical spine. Two of her vertebrae are affected and if nothing is done the patient will become quadriplegic then die. Rather than opting for the break of 2 implants made of bone that might leave scars at the motor, the neurosurgeon Ralph Mobbs decided to turn to 3D printing.

With the help of laboratory Anatomics and after multiple radios and analysis of the morphology of the patient’s spine, titanium implants party were modeled and then printed in 3D. Before operating the patient, the surgeon had to train a computer to achieve reproduce precise and perfect movements. This type of operation on the cervical vertebrae is particularly delicate.

An operation that lasted 15 hours

Once fully trained surgeon, he was able to perform this difficult operation that lasted 15 hours. These vertebrae are difficult to access, the surgeon had to go through the mouth to replace those damaged vertebrae 3D printed and remove the tumor. The head has been separated from the neck and then attached.

Today the patient is well, he began to turn his head and he should regain full flexibility in the neck with 3D implants designed to the millimeter.

“The Holy Grail of medicine is making at the request of bones, joints and organs to restore the functions and save lives”, said Ralph Mobbs told the BBC. In his 3D printing is a future technology for medicine.

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